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KØRE

Overview

A lifestyle sneaker brand celebrating identity, expression, and bold individuality through culture-inspired design.

KORE is a lifestyle footwear brand where shoes represent moods, identities, and personal stories. This project transformed brand vision into a fully functional Shopify storefront—from UX strategy and Figma UI design to a high-performance e-commerce experience.

Aim & Goal

Project Aim

Create a modern, personality-driven e-commerce experience celebrating individuality and bold brand personality.

Key Objectives

Unique Brand Identity
Stand out in competitive sneaker market with bold, expressive visual design

Intuitive Shopping Flow
Minimize friction with seamless, fast, and trustworthy purchase experience

Brand Values Showcase
Highlight vegan materials, comfort, and lifestyle-driven design philosophy

Scalable Development
Fast, flexible Shopify execution reflecting community-building mission

  • Led UX strategy including competitive analysis and user journey mapping

  • Developed complete visual direction and interface design in Figma

  • Created design system for scalable, consistent brand expression

  • Collaborated on Shopify development to ensure design fidelity and performance

My Role

To position KORE effectively, I evaluated two direct competitors in India's lifestyle and streetwear sneaker category:

1. Comet (wearcomet.com)

Bold, futuristic sneaker styles with clean, minimalist UI

  • Strong emphasis on visual storytelling

  • Distinctive brand voice

  • Simple navigation and mobile-first layouts

2. Gully Labs (gullylabs.com)

Street culture meets fashion with expressive product imagery

  • High-energy, personality-led branding

  • Large, immersive visuals

  • Trust signals presented early and clearly

What This Meant for KORE

✓ Visual-first layouts with bold photography

✓ Playful, confident, youth-centric brand voice

✓ Reflecting individuality and expression

✓ Clear trust-building elements (returns, shipping, materials)

Competitor Analysis

Competitor Analysis

Primary Goal

Deliver a visually striking, mobile-first website balancing brand storytelling with efficient e-commerce functionality.

Design Process Overview

01

02

Discovery & Positioning

Understanding KORE's vision meant capturing the brand's unique characteristics:

User Journey Mapping

Tone, color, photography, and messaging aligned with these attributes

Key touch points: Homepage → Products → Product Detail → Cart → Checkout

  • Reducing the number of clicks

  • Prioritizing content hierarchy

  • Ensuring easy comparison between styles

  • Designing for mobile behavior first

03

Wireframing

Low-fidelity wireframes

Mid-fidelity wireframes

04

Shopify Implementation

Outcome

Visit the live site - thatsmyKØRE

Led a comprehensive design-to-development handoff with Figma style guides and detailed interaction notes. Implemented the UI/UX on Shopify and collaborated closely with the development team to preserve the original visual intent. Following a three-month cycle of feedback and iterative refinement, launched the first live version of the website.

The live KORE website successfully delivers:
✓ Bold, expressive brand presence
✓ Clean, intuitive shopping flow
✓ Website-first, high-performance storefront
✓ Consistent Figma-to-Shopify translation

The final e-commerce experience strengthens KORE's position in the growing lifestyle sneaker space while offering users a smooth, enjoyable journey from discovery to purchase.