HealthCare Story™
Overview
A community-driven platform empowering Indians to share healthcare experiences and make informed medical decisions.
An online platform improving healthcare services in India by enabling individuals to share medical experiences—both positive and negative. It creates a supportive community for informed healthcare choices while providing valuable feedback to service providers.
Goal
Build a trusted community where patients, doctors, caretakers, and institutions connect through shared healthcare experiences, fostering better decision-making and service improvement.
Challenge
Healthcare decisions often rely on limited advice from close circles, leading to dissatisfaction. Common questions arise:
"Which hospital should I choose?"
"Who is the best doctor for this condition?"
"What is the best post-surgery care?"
There was a clear need for broader, more informed recommendations and experiences.
Solution
A WebApp facilitating free experience sharing, connecting patients, doctors, caretakers, and healthcare institutions. Users share stories and read others' experiences to make responsible healthcare choices while encouraging providers to improve based on real feedback.
Community Support
Connect patients, doctors, and caretakers
Developed website mockups and prototypes emphasizing personal touch
Selected colors and fonts conveying warmth and care
Created cohesive branding strategy aligned with community support vision
Ensured platform was visually appealing, user-friendly, and supportive
Key Features
Share Stories
Make Decisions
My Role
Experience Sharing
Read and comment on real healthcare stories
Read & Comment
Informed Decisions
Make responsible healthcare choices
Color Palette
Six color palette
Martha, 74
Patient
#F2C8C0
#C64C39
Typography
Nexa Bold
Strong, geometric and attention-grabbing, ideal for impactful headlines
User Personas
Dr. Villie, 41
Healthcare Professional
Aniruddh 45
Business Owner
Design Process
Primary Sketches
Wireframes
#DC836A
#2F5130
Alice
Elegant font for adding warmth and sophistication to editorial-style titles.
Tina, 52
Caretaker
Tanya, 33
Mom-to-be
Mahek, 28
Start-up Founder
Concept Videos
View live website: healthcarestory.in
#EDAB9C
Nexa Light
Clean and minimal with a modern feel—great for refined body text
Karthik, 38
New in the City
#64785E
Jessica, 26
Student
Research & Mood Board
Understanding user needs and establishing visual direction through research insights and mood exploration.
