Studio Siyaahi

Overview

Bridging heritage and modernity through visual storytelling for an Ahmedabad-based fashion label.

Studio Siyaahi is a fashion label founded in 2010, blending traditional Indian crafts with modern design. From their stores in Ahmedabad, they offer collections ranging from classic sarees and lehengas to indo-western gowns and jumpsuits—all rooted in a vision to revive and sustain traditional textiles.

My Role

As Graphic Designer (August 2021 - February 2022), I enhanced Studio Siyaahi's digital presence through strategic visual design and cross-functional collaboration.

Developed marketing materials maintaining brand consistency across platforms
Created social media graphics aligned with brand guidelines and heritage aesthetic
Collaborated with design team applying user-centered design principles
Communicated product visions effectively to internal teams and clients

Key Contributions

Social Media Design
Crafted visually compelling graphics reflecting fusion of tradition and modernity

Website Graphics
Designed digital assets enhancing online brand presence and visual appeal

Brand Consistency
Maintained cohesive visual identity across all marketing touch points

Cross-functional Collaboration
Worked closely with design team and clients to align on visual strategy

Impact

Strengthened Studio Siyaahi's online brand presence through strategic visual design that honored traditional craftsmanship while appealing to modern audiences. Applied meticulous attention to detail and user-centered principles to ensure all design assets elevated the brand's mission of reviving traditional Indian textiles.