3 Wicket Café
Overview
Complete branding for a vintage-themed café in Kharghar, Mumbai—from logo to wall art to daily specials.
A charming café in Kharghar, Mumbai, featuring vintage furniture and warm ambiance. Opened in February 2020, it quickly became popular among students and professionals for its daily special lunch menu and inviting atmosphere.
My Role
As Graphic Designer and Branding Lead, I crafted the café's complete visual identity and designed key graphics shaping the brand experience.Developed marketing materials maintaining brand consistency across platforms
Designed logo and established cohesive brand aesthetic with color schemes and typography
Created large-scale illustrated wall art enhancing café ambiance
Designed and published daily specials graphics for Instagram
Ensured consistency across all brand touch points from print to digital
Key Contributions
Outcome
✓ Complete branding package delivered
✓ Engaging daily specials posts
✓ Strengthened brand identity
✓ Visually memorable space
Demonstrated ability to translate brand vision into tangible visual assets, creating consistent and engaging identity for a start-up café.
Logo & Branding
Visual identity with consistent color schemes and typography
Wall Art & Print
Large-scale illustrated piece aligned with vintage aesthetic
Social Media
Daily specials graphics increasing engagement
Design Approach
Friendly, approachable brand identity reflecting warm vintage aesthetic
Visual cohesion across all graphics from logo to wall art to social posts
Illustrator for vector and print work, Photoshop for digital content
Professional techniques for clarity, color balance, and visual appeal
Logo & Brand Identity
Complete visual language including logo design, and color palette establishing the café's warm, vintage personality.
Color Palette
Wall Art & Interior Graphics
Large-scale illustrated wall art created in Adobe Illustrator, adding personality and enhancing the café's cozy ambiance.
Social Media & Daily Specials
Daily specials graphics designed in Adobe Photoshop, maintaining brand consistency and attracting customers through engaging visuals.
Three color palette
